In order to get their valuable perspectives on fundraising, I interviewed more than 30 donors of the highest caliber who have given millions and millions of dollars to various charities, ministries, and organizations. I asked them why some fundraisers succeed while others fail.
These are the qualities and characteristics the donors felt made successful fundraisers:
Sincere relationship ― Above all, successful fundraisers are sincere.
Personal integrity ― Successful fundraisers are upfront, genuine, and always operate with integrity.
Knowledge of their charity ― Successful fundraisers are well informed.
Clearly defined goals ― Successful fundraisers clearly state the mission, needs, and opportunity a donor has to help accomplish the mission.
Regular communication ― Successful fundraisers keep donors in the loop.
Assurance of cost effectiveness ― Successful fundraisers show donors that their money is doing what was promised.
Credibility ― Successful fundraisers use donors' funds for the intended purpose only.
Matching gifts ― Successful fundraisers think about lead gifts or matching gifts so donors' gifts are multiplied.
Deserving cause ― Successful fundraisers help donors feel eddie jersey that they are making a worthwhile contribution to a worthwhile cause.
Shared vision ― Successful fundraisers seek donors who share the eddie jersey organization's vision and want to make a difference.
Passion ― Successful fundraisers believe in their cause so much that they contribute to it themselves.
Common interest ― Successful fundraisers find donors who are interested in their mission.
Enthusiasm ― Successful fundraisers are enthusiastic about their cause.
Gratitude ― Successful fundraisers must have an air of gratitude, no matter the amount of the gift.
Persistence ― Successful fundraisers are persistent without being offensive.
On the other hand, these are the qualities and characteristics the donors felt made fundraisers fail:
没有评论:
发表评论